Advanced analytics employs predictive modeling, statistical methods, machine learning and process automation techniques beyond the capacities of traditional business intelligence (BI) tools to analyze data or business information. It leverages data science that involves mature methods of analysis to project future trends and anticipate the likelihood of potential events. While basic BI and analytics can provide a snapshot of the business, advanced analytics provides the ability to forecast future trends or outcomes for a deeper understanding of the business. Advanced analytics offers a wider set of capabilities to deal with challenges that traditional rearview BI can not, enabling stronger strategic decision making for the future.